Fundraising in intercollegiate athletics plays a large role in the marketing and publicity of that sports team and school. As mentioned in the article, “there is no question as to who is winning the competition for control of intercollegiate athletics. Television revenue represents the most significant source of fundraising for intercollegiate sports” (King, Sexton and Rhatigan. 2010. Pg 65). Look at the big time college football contenders and what time they play and on what television channel. These days, television slots aren’t area specific and you watch more games with the sports teams in your area. Teams such as Ohio State are playing during prime time and are shown on the most popular ESPN channels solely because they are ranked number 1 in the country.
Television time and prime time media coverage and marketing play a large role in the school receiving and generating revenue for the athletic department to help fund other departments that don’t necessarily get that publicity. Everyone sees Ohio State Football and Men’s Basketball teams in the spot light every season but what they don’t see are the nationally ranked Men’s Wrestling team just because wrestling isn’t televised that often. The revenue generated from last week’s football game against Hawaii could have just paid for marketing for a wrestling match next Tuesday.
A lot of times where it gets tricky, especially in intercollegiate sports are the fundraising efforts by alumni and fans that could potentially be illegal and break many rules. Many times athletes are accepting money and other forms of fundraising incentives that break rules and suspensions or other consequences happen. Has your favorite team been affected by this? As a 18-21 year old that is recently in the fame and spot light, how would you handle a situation where a well know Booster member asked you if you wanted certain objects that may or may not cost a lot of money because he knows you can’t afford them and don’t already have them? He wants you to look as good off the court as you do on it. As a coach, how do you explain these situations and give your athletes the right guidance and how to handle themselves?
King, Elizabeth H., Sexton, Eric L., Rhatigan James J. 2010. Balancing Fundraising in Academic Programs and Intercollegiate Athletics. Wiley Periodicals Inc.
Television time and prime time media coverage and marketing play a large role in the school receiving and generating revenue for the athletic department to help fund other departments that don’t necessarily get that publicity. Everyone sees Ohio State Football and Men’s Basketball teams in the spot light every season but what they don’t see are the nationally ranked Men’s Wrestling team just because wrestling isn’t televised that often. The revenue generated from last week’s football game against Hawaii could have just paid for marketing for a wrestling match next Tuesday.
A lot of times where it gets tricky, especially in intercollegiate sports are the fundraising efforts by alumni and fans that could potentially be illegal and break many rules. Many times athletes are accepting money and other forms of fundraising incentives that break rules and suspensions or other consequences happen. Has your favorite team been affected by this? As a 18-21 year old that is recently in the fame and spot light, how would you handle a situation where a well know Booster member asked you if you wanted certain objects that may or may not cost a lot of money because he knows you can’t afford them and don’t already have them? He wants you to look as good off the court as you do on it. As a coach, how do you explain these situations and give your athletes the right guidance and how to handle themselves?
King, Elizabeth H., Sexton, Eric L., Rhatigan James J. 2010. Balancing Fundraising in Academic Programs and Intercollegiate Athletics. Wiley Periodicals Inc.